MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.
MTN Nigeria is recruiting to fill the below position:
Job Title: Trade Marketing Consultant (X 7)
Reporting To: Team Lead Trade Marketing
Division: Sales and Distribution
Location: Borno,Yobe,Zanfara,Rivers,Anambra,Lagos and Delta
Job Description
1.) Manage and Develop Channel Distribution Relationship
Increase Loyalty, Build Relationship and Support Trade partners and Sub dealers
Build relationship between lower and upper levels (i.e. between Authorize distributors and sub dealers)
Improve communication (To and Fro trade) Call cycle time per territory(8 to 10 visit a day or as business requires)
Link subs, retailers etc to Trade Partners and help nurture the relationship
2.) Increase Sales /Activations and Product Penetration
Identify, classify and support all players in channels of distribution – Database building. Weekly / monthly update
Ensure MTN product availability in channel is >95% at all times – Weekly product availability report of all visited outlets during call cycles
Ensure information from Distributor Account Executive on Trade Partners product distribution is confirmed and relevant Sub Dealers followed up – Weekly / monthly report
Resolve all issues/queries with regards to activations, products and promotions
Direct all channel participants to MTN identified growth area within your territory
3.) Manage Brand Visibility Within Territory
Establish consistent channel standards – Branding as per channel recommendation.
Increase brand awareness Signage, POS distribution, visibility
Target 65% visibility in the channel of distribution (Trade marketing team will measure)
Target 65% space within each outlet (Trade marketing team will measure)
Support all identified outlets with 100% merchandizing as appropriate and defined.
100% POS Distribution to all channels of distribution within 14 days of release
100% replacement of expired, damaged or obsolete materials within territory
100% removal of obsolete materials and messages
4.) Improve Stock Management in Channel
Manage stock in channel and reports.
Direct outlets with stock challenges to identified Trade Partners to ensure there is no stock out within your territories
Must obtain list of sim distribution by Trade Partners from Distributor Account Executives – Ongoing, Report weekly
All such sub dealers and dealer branches must be contacted and stock receipt / movement verified / confirmed – Report weekly
Obtain info on stocking from All visited outlets in territory (where from, when, price, where to & why still pending >30days) – Record and report weekly / monthly.
Advice Regional Sales Manager if there is need for focussed activity in territory to help move stock – As appropriate
Ensure areas in your territory without adequate TP or sub dealer presence is filled by encouraging TP or sub dealers to move into area. To be driven by Regional Sales Manager.
5.) Training Support/ Increase product Knowledge
On the spot training/coaching of all visited outlets in territory- 100% of all visited outlets in call cycle
Informal training in shops on products, services and promotions being run by marketing ,channel or region
6.) Promo / Event Support
Generate sub-dealer specific promo spec
Support/manage events and promos
Post promo evaluation
7.) Prepare Reports
Counter competition Timely feedback
Initial report to Field Service Engineers on state of network in territory
Provide weekly / monthly sales activity report
Generate market intelligence report
Job Conditions
Tool of trade vehicle provided Work is carried out mostly in the field A valid drivers license (Extensive local travel) May be required to work extended hours and weekends
Requirements
A bachelors degree Preferably in the social sciences
4 years working experience which includes:
2 years Sales & Marketing experience in a fast moving consumer goods (FCMG) environment
Application Closing Date
28th February, 2013
Method of Application
Interested and qualified candidates should:
Click here to apply online
NB: Interested applicants should note that this vacancy exist for 7 locations
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