Business Planning & Insights Manager at GlaxoSmithKline

GlaxoSmithKline is one of the world’s leading research based pharmaceutical and healthcare companies. We have a challenging and inspiring mission to improve the quality of human life by enabling people to do more, feel better and live longer. With a firm foundation in science we discover, develop, manufacture and distribution prescriptions, medicines, vaccines and consumer healthcare products.

In support of our next face of expansion and growth aim at driving our ambitious targets, we have created outstanding career opportunities for your, self-managed and highly motivated individuals of high integrity to fill the vacant position:

Job Title: Business Planning & Insights Manager

Ref No: 290413-1
Location - Town / City Lagos
Reporting To (Job Title): Marketing Excellence Director



Job Purpose/Scope
Develop and deliver the consumer and customer segment strategies and facilitate the formulation of the marketing strategy in GSK Pharmaceuticals AWA by integrating strategic, operational brand and trade planning. Ensure the marketing insights and information platform (processes and systems) is fit-for-purpose to support informed decision making

Key Responsibilities
Work with Marketing Excellence Director to drive the tactical execution of Rx AWA business plan is integrated across all functions and aligned with the defined business strategy
Implement plans to ensure line of sight from consumer segment strategies through to Marketing and Sales activities
Implement a comprehensive, integrated and effective Cycle Grid for Rx AWA
Information systems effectively support the planning process
Ensure development and refinement of actionable and meaningful customer and consumer segments (trade clusters), for the area
Recommend priority segments, objectives and approach
Contribute to the efficiency and effectiveness of the supply chain process
Ensure that all key performance indicators are clearly defined, objectively analysed and reported on in quantifiable business terms across the marketing organisation
Implement the integrated long-term macro-economical forecasts for the total tobacco market, short-term forecasts and competitive business scenarios as input to corporate and marketing plans
Maintain highest organisational capability of consumer, customer and market insight
Ensure implementation of all marketing research & information common platforms and best practices
Implement and maintain comprehensive competitive analysis
Participate in the definition of regulatory and excise strategy and consumer pricing guidelines, providing market context and consumer requirements, and developing strategic scenarios (e.g., price war)
Generate innovative ideas on how to approach customer and consumer segments
Drive the development of new research methodologies and analytical techniques

Qualifications, Experience
Ideally, not less than 8 years' Management experience in an FMCG Industy
Preference for both Marketing and Sales experience
Marketing and Sales strategy development
Oracle methodologies/ MR&I common platforms and best practices

Competencies
Quantitative and qualitative analysis
conflicts resolutions skills
Developing and maintaining relationships with external suppliers
Effective communication, presentation and facilitation
Negotiation and influencing
Ability to influence planning process
Project management
Competitor analysis
Research management and design
Consumer and customer engagement
Marketing Planning processes
Forecasting techniques

Application Closing Date
14th May,

Method of Application
Interested and qualified candidates should:
Click here to apply online